日子再小 也能过成2次方

New Product Launch

2021年,美的推出小方物除湿机,一款可以变身体积缩小的除湿机。针对年轻的单身青年消费市场。在碎片化的媒体传播下,中国市场正在呈现出明显的场景化消费倾向。整体的产品导向从过去的「耐用型」消费转变为了「体验型」消费。

针对年轻人,租房需求也在近几年得到了很大的提升。「一人居」成为了一个新消费下的独特场景。蜗居们的年轻人的核心诉求,即是节省也为独居找到更大的生活空间。

日子再小,也能过成2次方。我们通过制作4则年轻人的不同故事,来描写年轻人对于「一人居」下新生活方式的诉求。

In 2021, Midea launched the Cube dehumidifier, a dehumidifier that can be transformed into a smaller size.Targeting the young consumer market. With fragmented media communication, the Chinese market is showing a clear trend of scene-based consumption.The overall product orientation has changed from the past “durable” consumption to “experiential” consumption.For young people, the demand for rental housing has also been greatly increased in recent years.“One-person residence” has become a unique scene under new consumption.The core appeal of young people living in small homes is to save and find more space for living alone.No matter how small the life is, you can .We produced 4 different stories about young people,To describe the demands of young people for a new way of life under the “one-person home”.

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